Year
2026
Client
Fiendrich
Category
Ai-Webshoot
Product Duration
3 Days
To bring Fiendrich's identity to life, we started by studying their signature look — clean, wearable basics built on comfort and clarity. We reviewed their material textures and minimal branding to ensure each shot honored the design details. The goal: make simplicity feel intentional.
We designed each shot to balance realism with presentation — ironing out wrinkles, centering seams, and highlighting texture. Using soft diffused lighting, we ensured fabric depth and labeling were clearly visible while keeping everything clean and distraction-free. Subtle shadows added dimension without overpowering the product.
Next, we moved into generation — carefully styling AI models to match the brand's identity. Poses, facial structure, fit, and fabric were refined through prompt engineering. We focused on clean silhouettes, neutral tones, and balanced proportions, ensuring the outfit looked wearable and upscale. This phase is where AI meets creative control.
Every photo was retouched for consistency and clarity. We color-corrected based on the real-life fabric swatches to ensure accurate representation on screens. The final files were optimized for both web and print, allowing Fiendrich to use them across platforms confidently.
