Year
2025
Client
Nottevera
Category
Ai Product Shoot (on model)
Product Duration
1 Week
We began with a deep dive into Boujee Wear’s tone and target market — clean, premium, and subtly bold. The research focused on translating the brand’s quiet luxury feel into visual direction. We drew inspiration from minimalist campaign shoots, Western fashion houses, and studio editorial aesthetics. This foundation guided our decisions across model types, styling, and setting.
We designed each shot to balance realism with presentation — ironing out wrinkles, centering seams, and highlighting texture. Using soft diffused lighting, we ensured fabric depth and labeling were clearly visible while keeping everything clean and distraction-free. Subtle shadows added dimension without overpowering the product.
Next, we moved into generation — carefully styling AI models to match the brand's identity. Poses, facial structure, fit, and fabric were refined through prompt engineering. We focused on clean silhouettes, neutral tones, and balanced proportions, ensuring the outfit looked wearable and upscale. This phase is where AI meets creative control.
Every photo was retouched for consistency and clarity. We color-corrected based on the real-life fabric swatches to ensure accurate representation on screens. The final files were optimized for both web and print, allowing Fiendrich to use them across platforms confidently.
